Pros and Cons of Remote Association Employees

Upsides include cost savings and a much broader talent pool; challenges include time management oversight, coordinating communication, long-distance IT support. If your association is in hiring mode, a key consideration is whether your employees will work together physically in a central location, or whether some or all will work remotely (also called “teleworking”). For many
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Five Reasons Why Lockstep Board Leadership Succession Makes No Sense

Once in a while we encounter an organization with a structured leadership succession process that makes no sense except, perhaps, to the founders who concocted it. I like to call this the lockstep board leadership succession model. The model works like this: seemingly worthy candidates are culled from the association board (which may be a
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Does Your Association Have a Private Online Social Community?

The legendary Augusta National Golf Club is home to the annual Masters Golf Tournament, and it’s one of the finest golf courses in the world. But beyond the club’s reputation for world-class golf, it’s also one of the world’s most exclusive social clubs. Augusta’s 300 members include Fortune 500 CEOs, former cabinet officials and the
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The Long Road to Standards Adoption

With its much-anticipated announcement this week, Apple became the latest and the last of the leading smartphone vendors to adopt Near Field Communication or NFC technology. The company announced NFC will be in its forthcoming iPhone 6 models and will become the enabling technology for a new mobile payment ecosystem called Apple Pay. Apple Pay
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Happy Birthday to Us

It has been nearly 230 years since Thomas Jefferson penned the original draft of The Declaration of Independence, aggregating the original 13 American colonies into a new nation separate from Great Britain. As we mark America’s birthday, there are a few other birthdays that the team at Virtual, Inc. will celebrate this year. First, the
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The Paperless Association

Decades after some unnamed publicist coined the term “the paperless office,” paperless association operations are at hand. At least that’s the case for many technology industry associations. For tech groups, participation by myriad stakeholders around the globe has made paperless systems for working together a necessity. Not long after the term “paperless office” was first
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The Safest Time in Human History

This is the safest time in human history. So says Steven Pinker, experimental psychologist, cognitive scientist and popular science author. His claim is based on a statistical analysis of deaths by violence throughout human history. Apparently we are killing each other less than we used to. A lot less. But don’t tell our event planning
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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