Kantara Initiative Joins European Trust Foundation: Opens Channels For Its Members To Engage With the EU On Federated Digital Identity, Trust and Privacy

WAKEFIELD, Mass., USA – April 4, 2017 — Kantara Initiative announced today that it joined the European Trust Foundation to help its non-European Union (EU) government and corporate members engage with Europe on pan-jurisdiction federated digital identity, trust and privacy initiatives. Read the full article 

SEMPO 11th Annual State of Search Industry Report Reveals Rise in Mobile Search and Social Media Advertising

WAKEFIELD, Mass.– Mar. 28, 2017 – SEMPO, the world’s largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced today the results of its 2016 State of Search Report, the 11th annual edition. The SEMPO Research Committee will provide a detailed look at the report’s valuable data
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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