Virtual: A Day in the Life of Public Relations Associate – Mary Campbell

Q&A with Mary Campbell, Public Relations Associate at Virtual What do you do at Virtual? As a PR Associate on the Marketing and PR team at Virtual, I help associations drive awareness for their mission and vision. On a day-to-day basis, this might involve communicating new PR initiatives to members or reaching out to generate
Read More

Virtual: A Day in the Life of a Staff Accountant – Jessica Jimenez

Q&A with Jessica Jimenez, Staff Accountant at Virtual What do you do at Virtual? I work on the Finance and Accounting team at Virtual. As a staff accountant, I handle accounts payable process for our association-based clients. I track everything from what invoices and dues are coming in to how much is being paid out.
Read More

Virtual: A Day in the Life – Business Development Manager

Q&A with Sheila McDonnell, Business Development Program Manager at Virtual 1) WHAT DO YOU DO AT VIRTUAL? I manage the company’s business development, which includes introducing new prospects to the right mix of Virtual services and staff so they can focus on what they do best and keep their operations running smoothly. I also assist
Read More

Virtual: A Day in the Life – Training Specialist

Q&A with Kim Wyman, Events Manager at Virtual 1) WHAT DO YOU DO AT VIRTUAL? I’ve been a Training Specialist at Virtual for five-plus years, I’m part of a team that manages the coordination and administration of the Global Certification Programs for one of our largest clients, a security standards council for the payment card
Read More

Virtual: A Day in the Life – Events Planner

Q&A with Brittney Burns, Events Manager at Virtual What do you do at Virtual? At Virtual, I manage events for a technology-focused, non-profit association management company. This might mean planning conferences and member meetings. Virtual’s event planning team plans numerous Board of Directors and association working group meetings every year. We run events in 35
Read More

CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


Read more case studies