New Association Start-Up: When “Do-It-Yourself” May Not Be the Best Option

When organizations see a need or opportunity for a new industry group or consortium, they sometimes wrestle with the conundrum of how to resource the formation and launch of the organization. For some, the prospect of taking this work on themselves is attractive for several reasons, including the perceived ability to tightly control decisions, realize
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Flying Buttress

So many of the great churches of Europe are supported by massive flying buttresses. Not much to look at themselves, they support objects of great beauty and intricacy.   That’s how I think of Virtual. We support objects of extraordinary achievement. Two new groups we’ve started working with are particularly intriguing.  The first is 3MF. This will
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Where have we been?

I was reminded today that it’s been a while since I’ve blogged. Well, it’s been quite a few months. Between client meetings, new initiatives and more, we’ve been flat out. Here’s just a bit of what I’ve been up to: Joined PCI SSC for its first Middle East Forum in Dubai in March. We had
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Best 2014 Blogs from Our Association and Alliance Management Company

Happy New Year! We hope you and yours are having a memorable holiday season. Here at Virtual, Inc., we’ve certainly had a memorable year…  We celebrated a big birthday. We grew our team. We expanded our service offerings. And we’ve really begun to make headway as a technology-focused alliance management company—capable of supporting open-source technology
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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