Resisting the Purple Unicorn and Other Association Recruitment Tips

Non-profit organizations often have tight budgets that can make recruiting and training employees difficult in a competitive marketplace. With small budgets it can be difficult to hire top employees in the field. Here at Virtual, we’ve figured out ways for associations to get the most out of their recruitment budget.  Just last year, we hired
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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