New Association Start-Up: When “Do-It-Yourself” May Not Be the Best Option

When organizations see a need or opportunity for a new industry group or consortium, they sometimes wrestle with the conundrum of how to resource the formation and launch of the organization. For some, the prospect of taking this work on themselves is attractive for several reasons, including the perceived ability to tightly control decisions, realize
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Launching a Technical Consortium: Your Checklist for Success

You’ve just spent months navigating the formalities of incorporating a new consortium and all the associated legalities and growing pains that will allow you to work with industry peers. Now it’s time to begin the real work of identifying annual goals and objectives. Your chances for success will be much higher if you build a
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The Right Founding Members

The founding members of an association will define it for many years to come. Prospective members and opinion leaders often look at an organization’s founding members as a way to establish how likely that organization is to succeed. That’s why it’s so important to think about your mix of members at launch. Consider: Industry leaders.
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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