General Data Protection Regulation Readiness

You may have heard about the upcoming European Union’s General Data Protection Regulation (GDPR) that will be going into effect on May 25, 2018. What is it about, what does it mean to you, and more importantly, what is Virtual doing to address compliance? The regulation applies to all organizations gathering, processing and holding the
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Happy Tenth Birthday

My 10th birthday was a good time. The Yankees had just won the 1978 World Series behind the bat of my hero at the time, Reggie Jackson. Presents no doubt centered on slot cars. And I’m sure I got a Carvel cake (because is it really a birthday without one?). But the reality is, I
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Tipping Point

It’s been over 15 years since Malcom Gladwell wrote “The Tipping Point.” Gladwell defined the tipping point as “the moment of critical mass, the threshold, the boiling point.” As much as it’s defined as a “point,” it’s often tough to define a precise moment of time when something tips. Except this week. You see, a
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Launching a Technical Consortium: Your Checklist for Success

You’ve just spent months navigating the formalities of incorporating a new consortium and all the associated legalities and growing pains that will allow you to work with industry peers. Now it’s time to begin the real work of identifying annual goals and objectives. Your chances for success will be much higher if you build a
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A Must-Watch Webinar for Technical Working Group Members

Technical working groups/consortia play a crucial role in the technology standards arena, but TWG progress isn’t always what it could be. The lack of strong leadership and clear procedure often makes it difficult for busy volunteers (spread across different geographies, no less) to stay organized. Meanwhile, technical working group projects may suffer from poor meeting
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A Little Something About 20-somethings

For over a decade, I have been attending standards and technology-focused events sponsored by client associations as well as forums hosted by venerable U.S. and global standards-focused organizations. These meetings are by and large fairly homogenous gatherings of standards professionals with deep experience in standards and who are skilled at representing their companies’ interests in
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CXPA Caselet


Challenge

CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.

Solution

Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.

Result

CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.


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