Is Your Association Website Pretty or Productive?

I bet I have a pretty good idea of how your association’s website is structured. The home page flashes an inspiring mission statement, myriad momentum-building news blurbs and the logos of your most prominent members and sponsors. Of course, visitors can drill down into countless secondary pages to mine seemingly endless information about your association, its
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CXPA Caselet


CXPA, a brand-new member association, needed to go from zero to full member service in under a year while delivering on its mission of connecting professionals and promoting best practices.


Virtual worked with the new Board to create a financial plan, start marketing the first annual event, provide member service, and create a brand identity and web site.


CXPA has become the premier networking and education source for customer experience, with 2,000 members in the first year and a successful first annual conference.

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