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Resources

WEBINARS

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What is Open Source, why is it so popular and why should associations care?
October 26, 1PM EST
Michele Herman, Founder, JusTech Law, PLLC & more!

Get a primer on the world of open source – from tools and communities to historical perspectives and latest developments in the industry, Michele Herman, among other presenters, will teach you everything you need to know about open source with an emphasis on technical associations. Prepare to discover more about the relationship of OSS and standards with examples from W3C and other standards organizations that have interfaced with open source development projects.

Register now!

Standards and Open Source: case studies & war stories
November 29, 1PM EST
Seth Newberry, General Manager, Open Mobile Alliance; Zaki Manian, Executive Director, Trusted IoT Alliance, & more!

Dive into the thorny issues surrounding open source implementations of standards with Seth Newberry, and other OSS pros, as they reveal their expertise on topics like RAND vs. OS, Linking, and APIs. Hear experiences, challenges, and lessons learned from industry leaders about association-specific issues like IPR policy choices, liaison agreements, and business impact when dealing with the needs of association members vs. the industry at large Register now!

Register now!

Today’s trends in open source and possible solutions to thorny problems for associations
December 14, 1PM EST
Greg Kohn, Executive Vice President, Virtual Inc. & more!

How are industry associations organizing themselves to accommodate Open Source? A line up of speakers, including Greg Kohn, will tell you how by exploring various IPR policies, liaison agreements and development models. What do you need to do to ride the open source wave and effectively organize your organization for optimal operation and output? Register now to find out!

 Resources for Your Professional Association

Are You Receiving the Virtual Connection Newsletter 2013 Association Operations Survey Results
Virtual Connection Newsletter Archive
WHITE PAPERS
The 4 Ps of Starting a New Association 4 Ps of Starting a New Association:
If you are looking for advice on how to start an association from a seasoned veteran in the space, we’re here to help. In this free white paper, we take our professional association management secrets and turn them into actionable insights that will help you build a foundation for long-term success. Starting an industry or technology association, technical standards group, alliance or consortium has never been so easy.
Leverage Your Marketing and Social Media Efforts How to Leverage Your Marketing & Social Media Efforts:
Your brand is your connection to your audience. It tells your story and reflects your mission – if you’re managing it properly. Marketing for associations of all shapes and sizes in the association management world has taught us the value of using marketing and social media efforts to their full potential. We have condensed our expertise into 8 simple steps that will drive your technical association to success.
The 7 Habits of Highly Effective Technical Working Groups 7 Habits of Highly Effective Technical Working Groups: http://info.virtualmgmt.com/technical-working-groups
If your industry or technology association utilizes working groups to achieve goals, you may hold the key to success – but need help opening the door. This free guide will help you evaluate your technical working groups while outlining improvement opportunities in key areas including charters and policies, best practices for efficient meetings, technology tools, and more.
7 Tips for Choosing an Effective AMC 7 Tips for Choosing an Effective Association Management Company:
7 tips – that may be all you need in order to learn how to select an appropriate management team for your technology association. After reading this free guide, you’ll be able to pinpoint what type of association management company (AMC) will help you achieve your goals.
10 Strategies for Making the Most of Remote Board Meetings 10 Strategies for Making the Most of Remote Board Meetings:
Are your remote board meetings engaging sessions in which members generate new ideas and strategize about how to grow your association, alliance, or consortium? Or are they long, drawn out calls full of futile updates and awkward silences? Discover 10 strategies that will help you make the most of remote board meetings and keep everyone encouraged and engaged – including setting a time frame, utilizing technology, sending ground rules, and more. You’ll thank us later.
10 Strategies for Association Membership Recruiting and Retention 10 Strategies for Association Membership Recruitment & Retention:
Membership management can be a daunting task, especially since association membership has fallen 25% over the last 25 years. Don’t worry. Our membership recruitment strategies will boost your recruitment and retention, and will allow you to focus on your association’s greatest asset: its members.
The 7 Habits of Successful New Organizations The First 100 Days: The 7 Habits of Successful New Associations:
Once you know how to start an association, you need to know how to make it successful. If success truly is defined in the first 100 days, we know how to help you make the most of them. Check out 7 habits that define successful new associations to learn about building membership momentum, budget planning and dues structures, help with bylaws and other policies, and more.
10 Reasons Why Associations Fail 10 Reasons Why Associations Fail:
As an association management company, we have seen many successes – and many failures – of associations just like yours. Understanding why associations fail and identifying the mistakes along the way will help you avoid similar pitfalls that may block your road to success. As a result, you’ll be able to lead your group toward a stronger, more accomplished future.
The ABC's of AMCs The ABCs of AMCs:
Why does YOUR group need an association management company (AMC)? This free guide offers everything you need to know about how to start a trade association, advocacy group, technology consortium, or standards-setting organization. A is for Accounting & Finance, B is for Board Member Support, C is for Critical Mass…
The Dos and Don'ts of Outsourcing Back-office Services The Do’s and Don’ts of Outsourcing Back-Office Services:
After decades of experience in association management, we created a back office outsourcing guide to help you make the best decisions for your organization. Read why specialized skills, increased bandwidth, and cost savings are advantages of outsourcing, and why you shouldn’t forget about web and technology management. Did you know that 80% of associations say they are initially discovered via their websites? This guide to outsourcing back-office services will help you narrow down what you need to focus on right now.
Benefits of Incorporation The Benefits of Incorporation:
Why does your technology standards group or professional organization need to incorporate? We’ll give you 10 good reasons. Read our free guide on the benefits of incorporating and discover how a formal, corporate structure can improve your professional organization, technology association, or standards-setting consortium. Liability protection, taxes, and intellectual property are just a few of the advantages of incorporating your entity.
5 Technology Standards Every Association CIO Should Now 5 Technology Standards Every Association CIO Should Know:
Emerging technology standards can make or break your association’s core operations. Are you up to date? This guide is required reading for any leader whose technology association accepts payment cards, is interested in responsive web design, or aims to capture leads at events and trade shows.
The 10 Commandments of Association Boards The 10 Commandments of Association Boards:
The leadership of your professional organization sets the tone for your success. Is your organization’s board of directors obeying these commandments? Keep reading to find out the 10 most effective ways to improve your board’s performance to best serve your organization’s needs. Virtual, Inc. has had years of experience helping Board of Directors and BOAs for technology associations and industry standards groups, and now we’re sharing our secrets with you.
WEBINARS
Building a Successful Association, Alliance or Consortium Building a Successful Association, Alliance or Consortium
Making Your Technical Working Group Work Growing a Successful Technical Association, Alliance or Consortium

ARTICLES
How Associations Can Succeed on Social Media 
Done well, social media makes all your other objectives easier. Whether  your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier.  Read the Article

Association Management Blog

You may have heard about the upcoming European Union’s General Data Protection Regulation (GDPR) that will be going into effect on May 25, 2018. What is it about, what does it mean to you, and more im [...]

Non-profit organizations often have tight budgets that can make recruiting and training employees difficult in a competitive marketplace. With small budgets it can be difficult to hire top employees i [...]

When organizations see a need or opportunity for a new industry group or consortium, they sometimes wrestle with the conundrum of how to resource the formation and launch of the organization. For some [...]

Virtual, Inc. invites emerging professionals to a networking open house and discussion surrounding the theme: “Finding a Great Place to Work.” If you are a recent grad, a current student thinking ahea [...]

Q&A with Mary Campbell, Public Relations Associate at Virtual What do you do at Virtual? As a PR Associate on the Marketing and PR team at Virtual, I help associations drive awareness for their mi [...]

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Andy Freed
Chief Executive Officer
Phone: 1.781.876.6205
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Bruce Rogers
Founder & Chairman
Phone: 1.781.876.6209
Email

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